IQOS HEATCONTROLTM TECHNOLOGY
IQOS uses revolutionary technology that heats tobacco without burning it, giving you the true taste of tobacco with no smoke, no ash and less smell. This is ideal for health-conscious smokers who don't wish to vape who would still like the closest alternative experience to smoking on the market.
This new heat not burn technology heats the mini tobacco sticks (called Heets) but doesn't actually burn them - so in comparison to a conventional cigarette which burns at 800 degrees, the IQOS heats the tobacco to 350 degrees and instead produces a smoke vapour rather than traditional smoke.
This results in an average reduction of 90%-95% in the levels of toxicity and harmful substances found in tobacco IQOS vapour compared to smoke from a cigarette.
On top of that, the IQOS has no ash, no smoke, and of course significantly less smell. And because its not LIT tobacco, it also avoids the smoking ban and can be used indoors (where permitted).